Recepta
Pharmacy Operations
Client
Recepta
Tools
Figma FigJam Figma Slides Adobe Illustrator Jira Confluence Blender
My Role
Discovery Brand Identity UI Concepting UX Planning 3D Illustration Illustration
Date
2025
The Problem
Working in a pharmacy can be extremely stressful due to long hours and inefficient workflows.
The Objective
We needed to get a good understanding of the list of complex problems that the client (pharmacy owner) was experiencing - specifically with their prescription management software. The goal was to help refine the clients idea, establish a brand for their future product, loosely map out the refined product, and equip them with a presentation deck to use for capital raising.
The Execution
We held several discovery working session in which we covered a massive amount of information. We throughly examined the products and features already being used by pharmacies, refined business objectives/goals, compiled a massive feature list, ran several naming activities, and discussed influences for the overall brand and product aesthetic. After legal council approved the new name, and the market research and value propositions were gathered, it was time to combine it all into a pitch deck. We also attended a lenghty demo of the current pharmacy software and used that insight to start UX planning for the next phase of the project.
A warm and inviting aesthetic was developed to bring life to what can usually be a sterile environment. 2D and 3D illustrations were created to enhance the desired aesthetic.
Conclusion
The client was beyond thrilled for how the solutions came out. They’re currently in the funding phase and are revolutionizing pharmacy processes one presentation at a time.